Seek & Thrill

Market Report

Tour Operator Market in Florence, Italy

8 operators · 453 activities · Average $318/person · 4.6★ avg rating

8
Operators
453
Activities
$318
Avg Price
9
Categories

Activity Categories

What types of activities are operators selling in Florence.

🏛️ Tours
178 activities · 5 operators · avg $308
Budget (<$50): 26 Mid ($50-150): 38 Premium ($150+): 73
View pricing benchmark →
🍷 Food Wine
33 activities · 3 operators · avg $106
Budget (<$50): 13 Mid ($50-150): 11 Premium ($150+): 9
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🐴 Horseback
5 activities · 1 operators · avg $66
Budget (<$50): 3 Mid ($50-150): 2
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🌊 Water Sports
3 activities · 1 operators · avg $97
Budget (<$50): 2 Premium ($150+): 1
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🥾 Hiking
3 activities · 1 operators · avg $45
Budget (<$50): 3
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🎭 Cultural
3 activities · 2 operators · avg $283
Mid ($50-150): 1 Premium ($150+): 2
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🪂 Extreme
2 activities · 1 operators · avg $251
Mid ($50-150): 1 Premium ($150+): 1
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🧘 Wellness
1 activities · 1 operators · avg $60
Mid ($50-150): 1
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Booking Platforms Used

viator 1 operators · 331 activities · 73%
bokun 2 operators · 75 activities · 17%
fareharbor 2 operators · 44 activities · 10%
musement 3 operators · 3 activities · 1%

Top Operators in Florence

Operator Platform Categories Activities Avg Price Rating
Florence viator
🏛️ tours other🍷 food-wine
331 $367 4.6★ (4625)
Italy Hidden Experiences bokun
🏛️ tours other🍷 food-wine
48 $75 —
Babylon Tours Florence fareharbor
🏛️ tours
40 $168 5.0★ (9120)
Florence Specialists for small group tours srls bokun
🏛️ tours🍷 food-wine other
27 $182 4.7★ (2793)
All Around Florence fareharbor
🏛️ tours
4 — —
Florence musement
other
1 $36 4.4★ (2195)
Slow Tour musement
other
1 $42 4.6★ (11)
Weekend in Italy musement
other
1 $22 1.0★ (1)

Frequently Asked Questions

How many tour operators are in Florence, Italy? ▼
There are 8 tour operators offering 453 bookable activities in Florence, Italy.
What types of activities are offered in Florence? ▼
The most popular categories are Other (225 activities), Tours (178 activities), Food Wine (33 activities), Horseback (5 activities), Water Sports (3 activities).
What's the average activity price in Florence? ▼
Activities in Florence average $318 per person, ranging from $1 to $2309.
Platform Comparison
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Data from 453 live listings across 4 platforms. Updated daily.