Pricing Benchmark
Competitive pricing data from 168 activities across 20 operators. Average price: $118/person.
How food wine activities are priced in Italy. Use this to see where your pricing falls relative to the market.
Which booking platforms food wine operators in Italy use to sell their activities.
The most active operators by number of listed activities. See what competitors are offering.
| Operator | City | Platform | Activities | Avg Price | Rating |
|---|---|---|---|---|---|
| Venice | Venice | viator | 49 | $132 | 4.8★ (6080) |
| Rome | Rome | viator | 28 | $115 | 4.8★ (8594) |
| Italy Hidden Experiences | Florence | bokun | 16 | $42 | — |
| Florence | Florence | viator | 13 | $192 | 4.9★ (430) |
| The Roman Food Tour | Roma | fareharbor | 12 | — | — |
| Pink Umbrella Tours | Lucca | bokun | 9 | $47 | 4.9★ (826) |
| Authentic Puglia Tours S.r.l.s. | Molfetta | fareharbor | 8 | — | — |
| Napoli City Vision (Yellow Tour s.r.l.) | Ercolano | bokun | 7 | $160 | 4.5★ (19) |
| Arbaspaa | Manarola | fareharbor | 7 | $53 | 4.6★ (3157) |
| Abruzzo With Gusto | Pescara | fareharbor | 3 | — | — |
| I Eat Food Tours | Turin | fareharbor | 3 | — | — |
| Florence Specialists for small group tours srls | Florence | bokun | 2 | $120 | — |
| CHEF AND THE CITY | Milan | bokun | 2 | $25 | — |
| Venice Tours Srl | Venezia | bokun | 2 | $100 | — |
| Goldentours International | Sorrento | fareharbor | 2 | — | — |
This data comes from 3 booking platforms we monitor. If you're already listed on viator, your activities may already appear in our database.
View All Food Wine in Italy →Data sourced from 168 live activity listings across 3 booking platforms. Prices shown are minimum listed prices per person in USD. Updated daily. Average activity duration: 3.1 hours.
