Platform Comparison

Which Booking Platform Should You Use in Japan?

229 operators use 2 platforms to sell 14,632 activities. Here's how they compare.

Platform Overview

bokun

95%

Iceland-origin platform (now Tripadvisor). Popular in Iceland, NZ, Nordics.

Operators

228

Activities

13,830

Avg Price

$301

Avg Rating

4.9★

Has Description

96%

Has Images

94%

viator

Tripadvisor marketplace. Affiliate model, broad reach.

Operators

Activities

802

Avg Price

$169

Avg Rating

4.7★

Has Description

100%

Has Images

100%

Market Share by Activity Count

bokun

bokun 95%

viator 5%

Platform Strength by Category

Which platform has the most listings in each activity category.

Category	bokun	viator
🏛️ Tours	1,250	403
🍷 Food Wine	240	10
🎭 Cultural	189	4
🧘 Wellness	74	—
🥾 Hiking	72	39
⛷️ Winter Sports	22	—
⚽ Team Sports	18	—
🌊 Water Sports	13	30
🧗 Climbing	5	2
💪 Fitness	4	—
🪂 Extreme	—	19
🐴 Horseback	—	3

Top Cities for Tour Operators

Frequently Asked Questions

Which booking platform is most popular for tours in Japan? ▼

bokun leads with 13,830 listings from 228 operators. viator is second with 802 listings.

How many tour operators are in Japan? ▼

There are 229 tour operators in Japan offering 14,632 activities across 2 booking platforms.

Which cities in Japan have the most tour operators? ▼

The top cities are Kyoto (5469 activities), Hirosaki (1836 activities), Towada (955 activities), Tokyo (802 activities), Osaka (561 activities).

Pricing Benchmarks for Japan

See detailed pricing data by activity category.

🌊 Water Sports 🏛️ Tours 🧘 Wellness 🪂 Extreme 🥾 Hiking

Data from 14,632 live activity listings. Platform categorization based on booking system API source. Updated daily.