Seek & Thrill

Platform Comparison

Which Booking Platform Should You Use in Australia?

92 operators use 6 platforms to sell 601 activities. Here's how they compare.

Platform Overview

fareharbor

82%

US-based booking platform popular with small-to-mid operators. Strong in North America.

Operators
82
Activities
491
Avg Price
$185
Avg Rating
4.9★
Has Description
96%
Has Images
45%

bokun

16%

Iceland-origin platform (now Tripadvisor). Popular in Iceland, NZ, Nordics.

Operators
3
Activities
99
Avg Price
$96
Avg Rating
4.9★
Has Description
81%
Has Images
73%

eola

1%

UK-based booking platform for outdoor activities.

Operators
4
Activities
4
Avg Price
$158
Avg Rating
Has Description
75%
Has Images
25%

wetravel

0%

Group travel and retreat booking platform.

Operators
1
Activities
3
Avg Price
$2230
Avg Rating
5.0★
Has Description
100%
Has Images
100%

rezgo

0%

Operators
1
Activities
3
Avg Price
$53
Avg Rating
4.5★
Has Description
67%
Has Images
100%

musement

0%

TUI-owned marketplace. Large catalog, strong in European cities.

Operators
1
Activities
1
Avg Price
$68
Avg Rating
5.0★
Has Description
100%
Has Images
0%

Market Share by Activity Count

fareharbor
bokun
fareharbor 82%
bokun 16%
eola 1%
wetravel 0%
rezgo 0%
musement 0%

Platform Strength by Category

Which platform has the most listings in each activity category.

Category fareharborbokuneolawetravelrezgomusement
🏛️ Tours 78 15 1 1
🎭 Cultural 1 6
🧘 Wellness 6 3 3
🍷 Food Wine 6 1
💪 Fitness 3 1
🌊 Water Sports 66
⚽ Team Sports 10
🥾 Hiking 8
⛷️ Winter Sports 5
🪂 Extreme 3

Top Cities for Tour Operators

Frequently Asked Questions

Which booking platform is most popular for tours in Australia?
fareharbor leads with 491 listings from 82 operators. bokun is second with 99 listings.
How many tour operators are in Australia?
There are 92 tour operators in Australia offering 601 activities across 6 booking platforms.
Which cities in Australia have the most tour operators?
The top cities are Melbourne (84 activities), Marrickville (24 activities), Glenorie (22 activities), Miami (20 activities), Avoca Beach (18 activities).

Pricing Benchmarks for Australia

See detailed pricing data by activity category.

Data from 601 live activity listings. Platform categorization based on booking system API source. Updated daily.